Opportunity Information: Apply for SRB10024FO 06

The U.S. Embassy in Belgrade, through its Public Diplomacy Section (PDS), is offering a competitive grant opportunity under its Media Training and Development (MTD) Program focused on countering Foreign Information Manipulation and Interference (FIMI) in Serbia. Funding is discretionary and explicitly depends on the availability of funds. The central purpose is to strengthen the Serbian information environment by increasing the supply of objective, fact-based reporting and by improving the skills and capacities of people and institutions that shape public understanding through media and public commentary.

Projects are expected to address topics that are frequently targeted by FIMI campaigns in Serbia. The notice highlights several priority themes, including U.S.-Serbia relations (with emphasis on economic and security cooperation), Serbia's relationship with European and Euro-Atlantic institutions such as the EU and NATO (including potential future membership), Serbia's regional economic integration within the Western Balkans and with the EU, Serbia-Russia relations (historical and current), Serbia-PRC relations, and Serbia's relations with neighboring countries. Applicants are asked to clearly define the problem their project will tackle and briefly justify why the chosen focus area fits under the broader goal of countering FIMI in Serbia.

The embassy is open to a wide range of project formats as long as there is a clear connection to the Serbian media space and a realistic pathway to informing Serbian audiences. Funded activities can include producing print, broadcast, or digital journalism content; developing apps or websites; or other creative public-facing media products. The opportunity also supports capacity-building and professional development activities such as reporting tours, cross-border exchanges, courses, seminars, speaker series, workshops, and other training programs aimed at journalists, analysts, and media commentators. A key requirement is that any content produced should be in Serbian and designed for Serbian audiences, and proposals involving content production should define a specific target audience segment rather than treating "the general public" as a single, undifferentiated audience.

For training, exchanges, and educational projects, eligible participant groups may include journalists, editors and media managers, journalism students and faculty, professional journalist associations, and nonprofit organizations. Applicants need to explain how working with these groups will lead to improved information outcomes for Serbian audiences that may be vulnerable to manipulation. For projects that bring in regional participants, the notice specifies that at least half of the participants should be Serbian citizens, and applicants are encouraged to consult PDS in advance if they are planning multi-country participation.

The timeline is structured around an application deadline and a defined implementation window. Applications must be submitted by August 18, 2024, and PDS anticipates making final funding decisions by August 30, 2024. Projects should begin no earlier than October 1, 2024, and no later than September 30, 2025, meaning proposals should be designed with a practical, time-bound workplan and measurable outputs that can be delivered within that period.

Funding details provided in the source data indicate an award ceiling of up to $75,000 per award, with an expectation of up to 10 awards. The opportunity is listed as SRB10024FO 06 under CFDA 19.900, and the funding instrument is a grant. While the notice allows a variety of activities, it is clear that the grant is meant to support specific projects with defined objectives, not to subsidize an organization's normal operating costs or routine programming. Proposals that mainly fund ongoing daily operations rather than a distinct, time-limited project are considered technically ineligible.

There are also clear funding restrictions. Projects cannot involve partisan political activity, charitable or humanitarian aid distribution, fundraising campaigns, or commercial ventures where the applicant or partner is making money from the project or using it to support a present or future business. The funds also cannot be used for delivering social services such as health care, childcare, food subsidies, or similar assistance. As a general rule, PDS-funded activities should be free to participants and audiences; if an applicant believes fees are necessary, they are expected to contact PDS during the application process to discuss whether it could be permissible and, if so, to explain how any revenue would be used to support the program objectives and confirm that the organization would not profit from the fee.

On eligibility, the opportunity is open to a range of entities based in Serbia or the United States, including media outlets and production houses (including for-profit media companies), nonprofit organizations such as think tanks and civil society organizations, journalists' professional associations, and journalism departments at Serbian public universities. Serbia-based applicant organizations must be formally registered in Serbia with the Serbian Business Registers Agency (APR) or a relevant court. Despite a line in the notice referencing individuals in the context of SAM.gov requirements, the eligibility section states that individuals may not apply for this program, so applicants should treat organizational eligibility as the operative rule unless the embassy clarifies otherwise.

Administrative requirements are important and can determine technical eligibility. Organizations must have an active registration in SAM.gov and obtain a Unique Entity Identifier (UEI) through SAM.gov (registration is free). Application forms and the full Notice of Funding Opportunity are available through the embassy grants page (https://rs.usembassy.gov/grants-programs/) and via Grants.gov (under the Related Documents tab). Completed application packages must be submitted by email to belgradepress@state.gov by the deadline; late or incomplete submissions are deemed technically ineligible and will not be reviewed. Questions about the application process are directed to the same email address, and applicants are encouraged to consult the full NOFO text for detailed requirements and any additional guidance.

  • The U.S. Mission to Serbia in the other sector is offering a public funding opportunity titled "U.S. Embassy Belgrade - Countering Foreign Information Manipulation and Interference (FIMI)" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.900.
  • This funding opportunity was created on 2024-07-22.
  • Applicants must submit their applications by 2024-08-18. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $75,000.00 in funding.
  • The number of recipients for this funding is limited to 10 candidate(s).
  • Eligible applicants include: Others.
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